Armstrong adventures to Wilderness Scotland and Ireland with Mobeus and Active Travel Group

Armstrong has provided commercial due diligence for the acquisition of adventure tour operator Wilderness Scotland by Ski Solutions, a Mobeus Equity Partners portfolio company, to form the Active Travel Group.

Wilderness Scotland is a tour operator based in Aviemore in the Scottish Highlands, which offers a range of walking, cycling and kayaking tours in Scotland, the North of England and Ireland.

The enlarged group will comprise Wilderness Scotland and its sister brand Wilderness Ireland, alongside Ski Solutions and outbound cycle and walking operators BSpoke and Cycling for Softies.

Armstrong also supported Mobeus’s original investment in Ski Solutions last year, enabling a significant focus on integration of Wilderness Scotland into the Active Travel Group during CDD.  Cross-selling of destinations and activity types to balance the summer and winter sides of the business, and driving repeat purchasing will be areas of operational effort.

This is Armstrong’s third travel deal is as many weeks, following Neilson and On the Go Tours.

For further information on this deal, or the Travel & Leisure sector in general, please contact:

Tom Raymond on 07762 386 216, 020 7661 9324 or