Armstrong knows a ton about events; Phoenix’s combination of Nineteen Group and Western Business Exh

Armstrong has provided commercial due diligence for Phoenix Equity Partners’ coterminous investment in Nineteen Group and Western Business Exhibitions.

Nineteen Group organises the International Security Expo, a leading event for the global homeland and commercial security industry. The company also organises the International Disaster Response Expo, a showcase for the specialist global emergency response sector. The two events together attract over 350 exhibitors and 12,500 international decision-makers from government and the private sector.

The investment from Phoenix will allow Nineteen Group to grow significantly, providing funding to further expand existing exhibitions, launch new exhibitions and make strategic acquisitions. Simultaneous with Phoenix’s investment in Nineteen, the first such acquisition, Western Business Exhibitions (‘Western’), has been completed. Western is an exhibitions and publishing business focused on security, health and safety, fire and facilities management. As part of this acquisition, Nineteen Group will take ownership of The Security Event, a new exhibition taking place at the NEC Birmingham in April 2019, expanding Nineteen Group’s coverage of the sector in the UK.

Armstrong interviewed over 200 people associated with the events during the course of diligence.  This deepened insight built on our decade of experience supporting the likes of CloserStill (also a Phoenix Equity Partners investment), Clarion, Reed, Emerald, Upper Street, Ocean and DC Thomson.