TrustedHousesitters is the world’s largest house and pet sitting community operating in over 130 countries. Since launch, the platform has facilitated more than two million nights of house sitting, saving its members over £170m in accommodation and pet care costs.
The investment comes at a time of significant growth for the company, so far this year TrustedHousesitters launched their first commercial partnership with low cost carrier easyJet, as well as continuing their expansion across the USA and Australia, and doubling staff numbers to 50. This has driven 70% growth in the year to February 2018.
Armstrong provided full CDD in support of the investment. This included surveying over 3,000 of TrustedHousesitters’ customers, including in-depth interviews with over 300 customers in UK, US, Australia and New Zealand. This provided detailed insight into the customer mindset and usage of the service, which is being used to inform operational decisions.
This is Armstrong’s thirteenth travel transaction in the last 12 months, including MML Capital’s investment in Travel Department, Mobeus Private Equity’s creation of the Active Travel Group (Ski Solutions/Wilderness Scotland, Wilderness Ireland), LDC’s purchase of Neilson and Alcuin’s acquisition of On the Go Tours