Armstrong provides commercial due dilligence support to Mobeus’ investment in Ski Solutions

Business:   Ski Solutions/BSpoke/Cycling for Softies Sector:        Winter Sports Travel Agency Investor:   Mobeus Deal size:  £6 million

Armstrong has provided commercial due diligence support to Mobeus’ investment into London-based premium winter sports expert Ski Solutions.

Ski Solutions has achieved significant growth in recent years, and the investment will assist the company’s continued growth into the summer activities market. Mobeus will provide further funding to enable bolt-on acquisitions to complement the company’s existing capabilities, and allow the management team to accelerate its expansion into the growing activities and adventure sector.

The company has kick-started this plan through its acquisition of BSpoke and Cycling for Softies, offering cycling and holiday tours across Europe.

Armstrong provided full-suite CDD, including; consumer interviews, data analytics (booking, marketing & financial), strategic and operational recommendations.

Mobeus partner Ashley Broomberg, who led the deal, said: “We see this as an exciting platform investment enabling us to bring the Ski Solutions luxury experience, including expert advice and excellence in client service, to a much broader range of activity holidays. The company caters to a very attractive demographic of affluent customers who are increasingly looking for active holidays, with comfort which are tailor-made to their requirements.”

This is Armstrong’s 11th travel & leisure deal in the last year, including LDC’s investment in Blue Bay Travel, DC’s purchase of Kreuzfahrtberater, Montefiore’s acquisition of QCNS, Kings Park Capital’s purchase of Just Go! Travel.

For further information please contact: Claudia Lichtenegger, 07751 426 385, Tom Raymond, 07762 386 216,