Armstrong supports Pricoa Capital investment in HH Global

Business:  HH Global Sector:       Marketing execution Investor:   Pricoa Capital Deal size:  N/D


Armstrong has provided commercial due diligence for Pricoa Capital’s investment in outsourced marketing execution provider HH Global.

The business delivers outsourced creative, procurement and execution services to corporate marketing departments. HH Global drives down the direct cost of printing, packaging, and creative production, while improving quality, sustainability, and speed to market, and removing the management/cost of this process from customer organisations.

HH Global has built a solid base of long-term customer relationships with global corporates across a broad range of sectors, including; AIG, Bayer, Google, HSBC, Lowes, P&G, Samsung, Tommy Hilfiger.

Armstrong worked to a compressed timeline, interviewing customers representing over 50% of global revenue across 5 continents. This was buttressed by market expert, competitor and supplier interviews, to provide a rounded view of the business and its prospects.

This is the 4th piece of debt-provider-engaged Armstrong has provided this year, reflecting the evolution and high levels of activity in the UK debt market.

The Armstrong team was led by Adam Botterill and Tom Raymond. For further information, or if you are working in a similar sector, please contact us:

Adam Botterill; 07909 126 343, 020 7661 9324, abotterill@armstrong-ts.com Tom Raymond; 07762 386 216, 020 7661 9324, traymond@armstrong-ts.com

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