Meet The Team

Charlie worked in digital transformation and innovation (Digitas, BT, Brunswick) from 1997 until joining Inflexion as Digital Director. Since 2020 he has advised technology leaders including JMAN, TriloDocs, Kadence and Blackfinch Ventures.

Ifan leads engagements in the technology sector across both IT services and B2B software businesses. Prior to Armstrong, Ifan obtained a PhD from Imperial College London for his work on next generation aircraft technologies. 

Jack leads our due diligence projects in business services, travel and consumer sectors. Prior to joining, Jack qualified as a chartered accountant

Matt is a career consultant, and has advised FTSE 100 companies and investors across a range of B2C and B2B industries including industrials, digital media and technology. Before joining Armstrong, Matt worked for an events advisory business.

As our Managing Partner, Peter is responsible for Armstrong’s day-to-day operations. Prior to Armstrong, Peter worked in asset-backed and real estate finance for many years, including in the US and France.

Solomon leads our financial services engagements and has worked on 30+ deals (buyside & sell-side) across a wide range of FS subsectors, including wealth, FinTech, risk & regulatory compliance, and services into financial institutions. Before joining Armstrong, Solomon worked at PwC’s and Accenture’s wealth consulting practices. 

Tom founded Armstrong in 2005, with the simple aim of building long-term client relationships based on clear advice and commercial realism. He has supported over 700 engagements in that period.

Over 20 years in business administration and bookkeeping within finance, manufacturing and public sectors.

Operations Manager. Over 20 years in business administration. Founded her Virtual PA business, I need a PA in 2019.

15+ years in HR working in a range of sectors helping companies to grow and enhance their HR strategy. Awarded the Wrigley’s Prize for Best Personnel Management Student from Plymouth University.

25+ years in international BD, marketing and creative management. Over 70 CDD and strategy projects. Led International B2B / B2C brand management at Acordis / Akzo Nobel.

20+ years leading the design, development and implementation of global retail merchandising programmes. Over 60 CDD and strategy projects across multiple sectors.

B2B research specialist with three decades’ experience. Interviews C-Suite respondents in French, German and English. Led a win loss review for Accenture.

20+ years interviewing senior level management, market experts and opinion leaders. Face-to-face in-depth interviews for international strategy projects. Managed fieldwork logistics for start-up strategic research consultancy.

15 years in professional services business development and marketing developing products and successfully taking them to market. Works with SME businesses to create and deliver their content strategies.

20 years in finance on both the buy and sell side. Research driven sales and trading roles at major investment banks.

15+ years experience in marketing and business development in various industry sectors. 100+ CDD and strategy projects across multiple sectors.

Eight years leading corporate strategy in technology, defence, energy and aerospace. Ten years as Executive Director increasing NP by 10x. Instrumental in development of leading industrial/aerospace technologies.