Travel: Sell-side support for Inside Travel Group Ltd

Armstrong is pleased to have provided sell-side support for Inside Travel Group Ltd (‘Inside Travel’) prior to investment from Blandford Capital LLP (‘Blandford’).

Founded in 2000 and headquartered in Bristol, Inside Travel specialises in its own unique brand of cultural adventure tourism across Asia with destinations including Vietnam, Cambodia, Laos, Thailand, Malaysia, Borneo, South Korea and Japan. Best known for its multi award-winning InsideJapan brand, Inside Travel will be utilising the investment to strengthen the Japan offering and grow sister brand InsideAsia in its core markets of the UK, USA and Australia.

Armstrong provided sell-side support. This included a detailed review of the company’s operations, alongside in-depth interviews with customers (trade agents and individuals), market participants and competitors. Armstrong also explored market trends and drivers such as the impact of the pandemic and growth opportunities in a post-COVID environment. This represents one of the first travel related private equity led transactions since the pandemic began and helps demonstrate not only the strength of the Inside Travel brand but also a growing appetite for investment in this space.

Inside Travel co-founder Alastair Donnelly said, “Armstrong’s work helped potential investors to understand the opportunity we were presenting by providing clarity as to the company’s position in the market at what has been a particularly complex and challenging time for the travel industrythe work also has the potential to offer longer term value by identifying key market opportunities and areas for the business to focus on as we move into this exciting new phase for the business”.

To find out Armstrong’s views on opportunities in the sector, please contact;

Jack Hibbs, Head of Travel and Consumer

[email protected]

Email Jack

Peter Cookson, Managing Partner

[email protected]

Email Peter