Business Services: Apiary Capital’s investment in First Intuition Limited

Armstrong is delighted to have provided sell-side commercial due diligence (CDD) to support award-winning education provider First Intuition Ltd in gaining investment from private equity firm Apiary Capital. 

Founded in 2007, First Intuition delivers accountancy training to around 5,000 learners via centres in London, Birmingham, and Manchester, through online and hybrid courses. The company’s apprenticeship and commercial training both lead to qualifications and membership of four main accounting bodies with its apprenticeship provision rated ‘Outstanding’ by Ofsted.

Apiary’s investment will support First Intuition’s management team to grow the company’s apprenticeship and commercial training streams, continue its ambitions of expansion and pursue strategic acquisition opportunities.

Armstrong’s work included in-depth interviews with First Intuition’s clients, blended with an assessment of market demand and First Intuition’s competitive environment. Armstrong’s commercial strategy work evaluated the key growth drivers in the business plan to validate key investment hypotheses.

Rupert Cookson, Senior Consultant, Armstrong, said: “First Intuition is a high-quality business with an excellent track record, as shown by its ‘Outstanding’ Ofsted rating. Taking on investment will help the business to continue its growth trajectory, opening new sites across the country and growing share in a resilient market.”

If you are interested in talking to Armstrong about opportunities in the business services sector, please contact:   

Rupert Cookson, Senior Consultant

[email protected] 
+44 7983 110 150

Email Rupert

Simon Hemsley, Partner

[email protected] 
+44 7957 340 534

Email Simon