Business Services: August Equity’s investment in StarTraq Ltd 

Armstrong is pleased to have provided Commercial Due Diligence (CDD) for August Equity in support of its investment in StarTraq Ltd – an offence processing, licensing and permitting software business. Business Services: August Equity’s investment in StarTraq Ltd 

Founded in 1999, StarTraq’s offering automates back-end processes including traffic violations, permit offences, permit applications and environmental offences. StarTraq provides a comprehensive solution across the value chain and has very strong, long-lasting relationships with police and local authorities. 

StarTraq’s markets are continuing to grow, primarily driven by advancement in technology and favourable legislative dynamics. With August’s backing, StarTraq is well placed to fulfil its long-term growth forecasts both domestically and abroad. 

Armstrong provided full CDD including in-depth interviews with StarTraq’s customers and market experts. Our commercial strategy work looked at market trends and assessed possible strategies for growth, as well as providing a detailed analysis of the competitive landscape. 

Greg Walsh, Director at August said, “It was great to work with the Armstrong team on this transaction. We are extremely excited about the opportunity StarTraq has across its current markets and its ability to leverage its software offering in adjacent markets.” 

Jack Hibbs, Engagement Manager at Armstrong said, “We thoroughly enjoyed working alongside the StarTraq and August teams, and are thrilled to have helped the transaction. StarTraq is a high-quality business with an excellent market opportunity; we look forward to seeing the business go from strength to strength.” 

Please get in touch to discuss opportunities in the business services sector. 

Jack Hibbs, Engagement Manager

[email protected] 
+44 7883 296 346