Events: Inflexion and Cobepa’s investment in international events company Easyfairs

We provided transaction support to Inflexion and Cobepa as part of their investment.

Easyfairs, one of the world’s top ten events companies, currently employs 820 people across 20 offices in major European cities. It organises 110 event titles in 12 industry verticals, including packaging & logistics, manufacturing, industrial processing, hospitality and construction. The company welcomes more than one million visitors and 23,000 exhibitors to its events each year. In addition, Easyfairs manages multi-function venues in Belgium, the Netherlands and Sweden, which host both Easyfairs and guest events. 

The transaction will enable Easyfairs to drive faster organic growth through new event launches and geo-cloning of existing events, extend its geographic and sector footprint, enhance its position as a sector frontrunner in big data and artificial intelligence technologies, and unlock further strategic M&A opportunities. 

The transaction is expected to close by Q3 2024, subject to receipt of regulatory approvals. 

The Armstrong team supported Inflexion and Cobepa in furthering their understanding of Easyfairs’ portfolio, and used our extensive knowledge of the events sector to advise on the key areas to consider when making an investment decision. 

This is Armstrong’s first project in the events sector post-Covid. We hope it signals renewed interest in a sector with diverse opportunities.

If you are interested in talking to us about opportunities in the events sector, please contact: 

Mike McNally

mmcnally@armstrong-ts.com
+44 7894 736 523