Armstrong provides CDD for Headlam’s purchase of tile specialist Domus

Business:  Domus Sector:      Flooring specification consultancy and supply Investor:  Headlam Group plc Deal size: €40 million

Armstrong has provided CDD for Headlam’s purchase of tile specialist Domus.

With over 50 years’ experience, Domus provides specification consultancy and tiles, engineered flooring and other hard surfaces to premium commercial and residential construction projects in London and the South East. The business has grown by successfully diversifying into wood and laminate flooring, through a focus on its relationships with architects, designers, building contractors and building owners.

Armstrong delivered full CDD, including market and competitive analysis, deep customer insight via 95 interviews and growth capability assessment. Much of the analysis was at regional-level, with a focus on Domus’s core London and South-East markets and international growth prospects.

Tom Raymond, who led the CDD team, had previously worked with Domus CEO Jon Newey and the Domus team in the mid-2000s. Armstrong Specialist Claire Brown, ex-Global Marketing Lead at commercial flooring provider Amtico, brought her sector experience to bear on the transaction.

Should you have any questions on the transaction, please contact;

Claudia Lichtenegger on 07751 426 385 or Tom Raymond on 07762 386 216 or